When it comes to the 4Ps, we are usually used to talking about the traditional 4Ps in marketing—product, price, placement, and promotion....

According to a Hubspot study at the end of 2023, 69% of sales professionals believe that AI will change how they approach the profession...

Just a month ago, an updated PESO model was released. It is based on Google's well-known E-E-A-T principle, which stands for Experience,...