4Ps for a PR manager - Brand Publicity, Public Perception, Promotion, Persuasion
When it comes to the 4Ps, we are usually used to talking about the traditional 4Ps in marketing—product, price, placement, and promotion....
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Olena Shabunina
- May 17
- 3 min
The use of AI and automation in B2B sales. What we have already implemented and will develop in 2024: Semantrum case study
According to a Hubspot study at the end of 2023, 69% of sales professionals believe that AI will change how they approach the profession...
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Olena Shabunina
- Mar 22
- 2 min
PESO model in 2024 - what's new
Just a month ago, an updated PESO model was released. It is based on Google's well-known E-E-A-T principle, which stands for Experience,...
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