This report provides an in-depth analysis of the media strategies employed by Canadian banks from January to April 2024.

 

As the banking industry continues to navigate a complex and rapidly changing media environment, understanding how these institutions use media to connect with customers, manage their brand, and drive business objectives has become crucial.

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The focus of this media-monitoring endeavor has been to capture the evolving trends, the main topic covered, and the effectiveness of media usage among leading Canadian banks. This period has seen diverse media activities as banks strive to enhance visibility, highlight corporate news, enhance the visibility of the executive team, and share thoughts about industry trends.